The Campaign

The campaign is designed to educate the public about the program, inspire them to sign up for the alerts, and most importantly, increase the number of people who may be able to help in locating an abducted child.

This campaign began in May 2006 with the goal of registering one million new subscribers to Wireless AMBER Alerts. For more information on the campaign please see the Ad Council campaign page.

PSA Previews

• Every Parent Knows
• Advertised

• Names
• Police Radio
• Every Parent
• Everyone’s Child
• Food Court
• Playground

• Merry-Go-Round
• X-Ray

• Baby on Board
• Car Door
• Merry-Go-Round
• Swing
• Van
• X-Ray

• Everyone’s Child
• Help